It’s In The Details

Identifying the reason why you like something isn’t as easy at it may seem. I might drive past a house and think, OH, WOW, I adore that house, it’s so striking—so lovely.

The perfectly situated house numbers that are positioned just right so that when the sun hits them they shimmer… the hydrangea bushes and how they create asymmetry in the property line add interest for the eye…or the matte finish of a paint that allows the sun to penetrate the depth of color… the light fixture at the front door that sets the tone and proclaims, this house is grand.

In that moment when looking at the house, you thought it was lovely, but when trying to recall what specifically drew your eye, you only remember the feeling you had when you saw it.

It’s the little things that make design MEMORABLE. No detail is too small. You don’t need too many details, only the right ones.

This is what makes good design great.

You don’t have to have the skilled eye of a designer, only the desire and patience to seek the little things that are sometimes lost in the grander picture.

The effort and attention to figuring out what you like and what makes you feel good.

It’s not following a set of rules from a design book—rather allowing the design story to unfold organically in an unscripted personal way.

My design journey began as a little girl; I can remember studying homes—upon driving by I’d think what is going on behind those picture windows. Each front window I’d pass was like a photograph in a book that became a caption in my head. Curious, intrigued and consumed by the story.

This translates to design. A room tells a story. It reveals the story of the people that live in it, and where they’ve been—what they are about.

I’ve always admired streets with lush greenery and mature trees. Streets with signs of life, swings in the front yard, an abandoned tricycle. Streets with integrity so rich you could feel the years gone by and lives lived.

Streets with soul.

I’m fortunate to live on one of those streets. Our home was the first of five homes built on our block somewhere between 1875-1885.

Our house is OLD.

But while it’s old and nestled on a street with stories for over a century it’s very much alive. Every small detail felt or seen, noticed or unnoticed—it feels just right.

724 has taken me on an unexpected design journey. One that has only just begun. I hope to be a source of inspiration for you on your journey.

Wholeheartedly,

Jaclyn